MENÜ MENÜ
  • Sie verwenden einen veralteten Webbrowser, weshalb es zu Problemen mit der Darstellung kommen kann. Bei Problemen mit der Bestellabgabe können Sie gerne auch telefonisch bestellen unter: 0848 250 450 (0,08 Fr/min)

Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany

Hallmann:Food advertising to children:
Autor: Anna Lena Hallmann
Verfügbarkeit: Auf Lager.
Artikelnummer: 1282232
ISBN / EAN: 9783954892259

Verfügbarkeit: sofort lieferbar

42,00
Inkl. MwSt. , zzgl. Versandkosten

Produktbeschreibung

With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept, namely the Initiative for the responsible use and creation of children s food advertising .

Zusatzinformation

Autor Verlag Anchor Academic Publishing
ISBN / EAN 9783954892259 Bindung Taschenbuch

Sie könnten auch an folgenden Produkten interessiert sein

Titelliste

0 Kundenmeinungen

Bitte schreiben Sie uns Ihre Meinung zu: Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany