MENÜ MENÜ
  • Sie verwenden einen veralteten Webbrowser, weshalb es zu Problemen mit der Darstellung kommen kann. Bei Problemen mit der Bestellabgabe können Sie gerne auch telefonisch bestellen unter: 0848 250 450 (0,08 Fr/min)

Origins of reverse innovation: How do firms apply reverse innovation

Van Riet:Origins of reverse innovation:
Autor: Remco Van Riet
Verfügbarkeit: Auf Lager.
Artikelnummer: 1768212
ISBN / EAN: 9783659893483

Verfügbarkeit: sofort lieferbar

26,00
Inkl. MwSt. , zzgl. Versandkosten

Produktbeschreibung

The current glocalization approach, where Western multinationals just export products to developing countries is becoming outdated. Currently there is a new phenemenon, which is called reverse innovation. These are innovations that are developed for the developing countries, but later on adopted in the developed countries. Because of the great potential reverse innovation has to offer, some Western firms invest in foreign start-ups or are even disrupting themselves by making use of reverse innovation. Through the technology turbulent, rapidly changing and continuously innovating Indian Telecommunication market, which is expected to be the world's largest, this book explains the potential for reverse innovation. Due to a decentralized, customer oriented focus these Indian firms are innovating and serving the customers in bottom-of-the-pyramid countries very well. They do this by either keep on coming up with new-to-the-world innovations, building brands through social media, mass customization, great after sales service and all the current best practices for reverse innovation, by identifying customer pain points and creating new consumption among non customers.

Zusatzinformation

Autor Verlag LAP Lambert Academic Publishing
ISBN / EAN 9783659893483 Bindung Taschenbuch

Sie könnten auch an folgenden Produkten interessiert sein

Titelliste

0 Kundenmeinungen

Vielen Dank für das Interesse an unsere Kundenmeinungen.
Wir können die Authentizität der Bewertungen nicht prüfen und sicherstellen.

Bitte schreiben Sie uns Ihre Meinung zu: Origins of reverse innovation: How do firms apply reverse innovation